The product can be programmed with up to six different messages and set to scroll at various speeds across the bright LED display. Each message can be up to 126 characters in length. 

The user programs the messages using buttons on the back of the product. Example messages may include

I Fancy You! 
07734 323 123, Call Me!!
I love Neel!
My name is James Brown, come get some!

The product is worn around the neck and can be worn over or under clothing. When worn under a reasonably thin material the messages shines through the clothing.